At the end of 2019, the sudden epidemic caused shock to the forklift industry! This is not only the case in the country we are in, but also in the world. After months of arduous struggle, the industry has entered the post-war era. However, if a serious illness has recovered a little, it is still not to be taken lightly.

Looking back at the past, the older generation of Chinese industrial vehicle people made indelible contributions to the industry. Since 2009, China has become the world’s largest producer and seller of forklifts. In the following year, China’s GDP surpassed Japan, and the total manufacturing output value surpassed that of the United States. In 2019, the total output value of China’s manufacturing industry is the sum of the United States, Japan, and Germany. In 2020, the total retail sales of consumer goods in China will be close to that of the United States.

Undoubtedly, since the reform and opening up for decades, large-scale manufacturing has brought about large-scale logistics, and large-scale output has brought about large consumption. All economics related to manufacturing and consumption cannot be separated from large-scale handling, and large-scale handling cannot be separated from industrial vehicles and forklifts. All these have brought an unshakable “great status” in the world.

In 2020, the cumulative sales of five types of forklifts by domestic motor industrial vehicle manufacturers are: 800,239 units, which is an increase of 31.54% compared to 608,341 units in the same period last year. In terms of sales volume, China’s industrial vehicle industry will break the 800,000 unit mark for the first time in 2020, setting a new record in China’s forklift industry. This number excites domestic forklift truckers, especially given the general decline in global forklift sales in 2020, it is indeed gratifying to be able to achieve such a result. Looking back on 2020, from the beginning of the year, all industries in China have been affected by the epidemic to varying degrees. The forklift industry is no exception, but at the end of the year, the industry has submitted such a satisfactory answer, which is enough to inspire China’s industrial vehicles. The industry continues to move forward. But behind this number, there are more people in the industry worth pondering, how we can strengthen the competitiveness of domestic forklifts in the world, let’s take a look at the sales of various forklifts.

Classified by power, there are 389,973 internal combustion counterbalanced forklifts (Ⅳ+Ⅴ), an increase of 25.92% from the previous year’s 309,704 units, accounting for 48.73% of the cumulative sales of five types of forklifts; 410,266 electric forklifts (Ⅰ+Ⅱ+Ⅲ) , An increase of 37.38% from the previous year’s 298,637 units, accounting for 51.27% of the cumulative sales of five types of forklifts.

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According to the sales market, domestic sales of 618,581 motor industrial vehicles were 35.80% higher than the 455,516 units sold in the previous year. Among them, 335,267 domestic internal combustion counterbalanced forklifts (Ⅳ+Ⅴ), an increase of 30.88% from 256,155 in the previous year; 300,950 domestic electric forklifts (Ⅰ+Ⅱ+Ⅲ), an increase of 50.96% from 199,361 in the previous year. Exports of five types of forklifts totaled 181,658 units, an increase of 18.87% from the previous year’s 152,825 units. Among them, the export of internal combustion forklifts (IV+Ⅴ) was 54,706 units, an increase of 2.16% from the export volume of 53,549 units in the previous year, and the export of electric forklifts was 109,316. Taiwan, an increase of 10.11% over the previous year’s export volume of 99,276 units. Due to the national emission policy and the logistics industry’s demand for warehousing and distribution, the proportion of electric forklifts has been increasing in recent years.

In 2020, the top two industrial vehicles in China accounted for more than 45% of the country’s total sales.

In 2020, the top 10 industrial vehicles in China accounted for more than 77% of the country’s total sales.

In 2020, the top 20 industrial vehicles in China accounted for more than 89% of the country’s total sales.

In 2020, the top 35 industrial vehicles in China accounted for more than 94% of the country’s total sales.

In 2020, there will be 15 industrial vehicle manufacturers with annual sales of more than 10,000 units, 18 industrial vehicle manufacturers with annual sales of more than 5,000 units, 24 industrial vehicle manufacturers with annual sales of more than 3,000 units, and 32 industrial vehicles The manufacturer’s annual sales volume exceeds 2000 units.

In terms of sales volume, the top two manufacturers Anhui Heli Co., Ltd. and Hangcha Group Co., Ltd., which rank in the first tier, will both increase rapidly in 2020. In 2020, in the face of the raging new crown pneumonia epidemic at home and abroad, the joint efforts bucked the market and the production and sales exceeded 220,000 units, with a growth rate far exceeding the industry average. Judging from the reports of the first three seasons, Heli’s operating income in the first three quarters of 2020 was RMB 9.071 billion, an increase of 21.20% over the same period of the previous year. Hangcha’s operating income in 2020 was 11.492 billion yuan, a year-on-year increase of 29.89%.

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The eight forklift companies ranked in the second tier, Linde (China), Toyota, Lonking, Zhongli, BYD, Mitsubishi, Jungheinrich, and Nuoli, have sales revenues of over RMB 1 billion, among which Linde (China) The turnover has been close to RMB 5 billion; the turnover of Toyota and Lonking have both exceeded RMB 3 billion. Toyota’s sales this year still include Tai Lifu; Zhongli maintains rapid development in overseas markets, with exports accounting for 60% BYD continues to consolidate its position in the new energy forklift market. The Jungheinrich Shanghai plant is responsible for the R&D and production of Jungheinrich counterbalanced forklifts and reach forklifts.

Among the top 20 manufacturers, Liugong, Baoli, Ruyi, JAC, and Afterburner have sold more than 10,000 units. Among them, Liugong is digging into market segments and end customer needs, introducing a series of new products, and at the same time Fully enter the intelligent logistics system integration market, vigorously develop the leasing business, and enhance market and product competitiveness through a combination of various marketing models. Hystermax Forklift (Zhejiang) Co., Ltd. is ranked separately this year. Ji Xinxiang will pay more attention to the production and research and development of electric forklifts in 2020.

Among the top 30 manufacturers, some companies have been affected by the impact of the market and the national environmental protection requirements, but Tiyiyou has further explored the international market on the premise of stabilizing the domestic mid-to-high-end market. At present, nearly a third The second product is sold overseas, and its sales have increased rapidly; Anhui Yufeng Storage Equipment Co., Ltd. attaches great importance to the development of intelligent products, and the proportion of intelligent products continues to increase. In addition, Yufeng also leverages the production advantages of the traditional forklift industry After the production of unmanned forklift bodies, Hyundai Heavy Industries has been committed to its development in China after returning to the Chinese market. The advanced concepts and technologies of Korean Hyundai forklifts have been implemented in China and gradually localized; Forklifts have developed well, mainly through technological innovation and patent accumulation, and there has been a large increase in domestic non-standard electric forklifts.

Among the top 30 manufacturers, Heli, Hangcha, Longgong, Liugong, Jianghuai, Ji Xinxiang, Qingdao Hyundai Hailin, Zhonglian, Dacha, and Tiyiyou are the top 10 domestic internal combustion forklift manufacturers in China. .

Among the top 30 manufacturers, Linde, Toyota (including Tai Lifu), Mitsubishi Wujieshi, Jungheinrich, KION Baoli, Hyster (including Maxx), Doosan, Crown, Hyundai, Clark It is the top 10 foreign forklift manufacturers active in the Chinese market.

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Although Jingjiang Forklift’s ranking in 2020 has declined slightly, sales are still growing against the trend. Thanks to the development of new energy products, its electric tractors have risen rapidly. In addition, Hangzhou Yuto Industrial Co., Ltd. and Suzhou Pioneer Logistics Equipment Technology Co., Ltd. has an earlier development of intelligent products, especially Suzhou Xianfeng Logistics Equipment Technology Co., Ltd. The newly developed intelligent products have a certain influence in the market.

The total market share of domestic brand forklifts has exceeded 80%, occupying an absolute dominant position in the market. Heli and Hangcha account for more than 45% of the market share; in addition to Heli and Hangcha, Zhongli, Nuoli, KION Baoli, Ruyi, Hai Stomex, Ji Xinxiang, Tiyiyou, Huahe, Youen, and Shanye account for a large proportion of domestic brands in exports.

The KION Group of foreign brands, including Linde and KION Baoli, is still the most dynamic company among foreign forklifts, accounting for about 6.5% of the industry’s market share in 2020, and is the largest among foreign brands. Among Japanese brands, Mitsubishi declined slightly due to the impact of exports.

Some companies have risen in the rankings in 2020. The reason for their rise is not to seize the market at low prices. On the contrary, they raise prices while ensuring product quality. This reflects the market’s focus on prices and slowly focusing on products. Value; on the other hand, under the influence of national energy conservation and emission reduction, new energy forklift companies have grown rapidly and their rankings have risen rapidly.

The rapid development of China’s forklift industry in the past ten years. According to statistics, 2020 is the year with the highest proportion of electric forklifts reaching 51.27%. The increase is due to market demand, national energy conservation and emission reduction, and electric forklift industry The result of multiple effects such as the gradual completion of the industrial chain in the country.